Digital Trends Shaking up The Marketing Scene in 2022

Trends nowadays are like a time-ticking clock. Digital Marketing Agencies must have briskly changing marketing trends, strategies also perspectives. Social media is a hub for digital marketers. Selecting the accurate podium intended for the correct merchandise is essential.

The utmost prevalent social media platforms are Instagram, Facebook plus YouTube. Trends under our discussion are related to Tik-Tok, AI, Instagram, video marketing, visual and vocal search. Let’s dive into the trends shaking up the digital market trends.

1. Tik-Tok – A Creative Business Center

We all know what Tik-Tok is! But we don’t know how beneficial it is for business marketing. We see Tik-Tok influencers reviewing products and showing details and usage of certain products.  Tik-Tok is the current and vital opportunity to market with over 1 billion users worldwide.

People using Tik-Tok are primarily between the ages of 16-24 years old. Tik-Tok has Introduced Creator Marketplace for Brands and Tik-Tokers. Brands find tik-tokers for collaborations based on their post reach, post engagements, post views and demographics based on credible data from Tik-Tok Marketplace.

Creator Marketplace provides all the data for post reach, post engagements, post views and demographics. This data is analyzed individually for each Tik-Toker. Tik-Tok users want to see their favorite Influencer sharing their product experiences in videos or live sessions, convincing consumers to purchase the product. We can say that this is the right time to capture the moment of using Tik-Tok as a business tool because it pledges to drive consumers.

2. Instagram – An E-Commerce Platform

Instagram is acting as a one-stop shop for online shoppers. The inventor of hashtags was Chris Messina. He once quoted: “Instagram is set on colonizing the bleeding edge of where commerce is going.”  Instagram ads are worth trying. Consumers see the authenticity of ads and buy products right there.

The authenticity of ads firmly depends on your advertisements. 90% of businesses have a set budget dedicated explicitly to Instagram ads.  Hashtags are a must for the Instagram platform. Besides Instagram ads, consumers usually purchase reels, live sessions, stories, product-related posts and bio links.

Let’s pick Starbucks as an example. Starbucks uses a specific hashtag “#treatreceipt” for their campaign “Treat Receipt.” They post good quality images with the related hashtag, boosting consumer traffic.  Instagram usage should be optimum, as the number of posts should be very few rather than spamming. Post-related tags and creativity are the keys to attracting consumers.

3. Influencers-Celebrities of the Novel Era

What is Influence? An influence is an effect anyone can partake on anyone. The result can be growth, behavior, persona and decisions. Who is an Influencer? An influencer can be any individual with charge, a spot and competency over followers’ behavior, personality and decisions. From a digital marketing perspective, all famous social media platforms have influencers.

Instagram, Tik-Tok and YouTube have more Influencers during COVID lockdown than ever. There are various types of influencers like Nano Influencers (followers: 1k-10k), Micro-Influencers (followers: 10k-100k), Macro-Influencers (followers: 100,000-1million), and Mega Influencers (includes followers more than 1 million can be offline as well as online celebrities).

Now the question is which type of influencer is accurate for your industry. While looking for the answer to this question, you must remember: What are your business concerns? What kind of campaign do you need? What is your budget for the campaign? The key points will help you find the right Influencer for the job.

4. AI- The Era of Future Technologies

AI, in simple terms, is Artificial Intelligence. Artificial Intelligence is used in various means to connect with consumers. “Perspective Analysis” is one of them. AI interprets all the data received from consumers and that analysis is used to target ads to targeted consumers. For this purpose, AI needs good quality data with data privacy policies.

Now the question is how AI uses the probed data? The answer is straightforward: For divination of consumer behavior by inquiring: about gender, age, location, language and most importantly, recent purchase history. In simple terms, AI acts as a “Personal Shopper.”

After gathering the above information, AI targets the consumer with particular products. Also, suggest related products too. Now, let’s talk about “Chatbots.” What are Chatbots? Chatbots are AI-operated bots. They are automated chats for one-to-one customer interaction. A few examples of AI Chatbots are HubSpot, Square 2 and UrbanStems.

5. Video Marketing-A Revamped Tool

Video marketing is advertisement through videos. This type of marketing uses social media to run video ads. Unlike before, when video advertisements were only broadcasted through televisions, people now have easy access to mobile phones.

They can watch a video ad while sitting in a park, car, or bed. So this is a remarkable opportunity for brands to reach the consumer anytime. We know about the seriousness of video marketing now; let’s talk about the art of war to capture your audience and consumer.

The video marketing blueprint must show the targets you want to achieve: brand awareness, sales and traffic. These three are the main concerns of brands and the outcome will blow your mind. You will see more traffic reach. You will stand out and the sale will be a blast. Overall progress will be a boost.

6. Search-Visual and Vocal Era

Search options provided besides keyword search by apps, browsers, or any other platforms are Voice Search and Visual Search. We will talk about Visual search first. Visual search is an image-based search. Currently offered by a few platforms. By 2025, this tool is estimated to be a 40 billion dollar industry.

Platforms using this tool as a business strategy are Pinterest, Alibaba, Ali Express, Google Images by Google and Amazon. Centennials and Generation Y mostly use visual search. They would love to do a visual search rather than looking for any product by typing.

If we take Pinterest as an example, we will see that users of Pinterest use image search options more than key searches unless they have no choice but to type. The importance of a visual search tool is self-explained. We have a good grasp of visual search now; we will move on top voice search.

Voice search is exactly like visual searching but with voice. Google mainly uses a tiny microphone icon in search bars on YouTube and Google Assistant, Siri by Apple, Cortana by Microsoft, and Alexa by Amazon. News Channels must use related titles for their videos because videos with accurate or related title tags will come on top of SERP.

For instance, the voice search choice on the YouTube platform searches for songs, DIY videos, reviews, dramas, and more. So, if a consumer asked a specific news query like “China wants to review every comment.”

If a voice search is made on the Google Chrome browser, “What is the weather update of Los Angeles?” The SERP pages will show the best-ranking forecast website, which will help that website to grow.

Conclusion

Conclusively, we can say that the altering trends are a very competitive environment for brands and business hubs. Keeping pace with these trends to survive the sea of brands and stay on the highest is complicated and challenging.