Let’s face it, and it’s a reality check. But seemingly mundane things like packaging and shipping costs can be at the bottom of your to-do list. The type of branding you put on boxes and other custom product packaging (also known as box design) is also an important factor in pricing. However, there is no easy, one-size-fits-all answer to your packaging needs. Asking about the price of a custom box is like asking the price of a watch. Of course, the answer depends on many variables. A high-end Rolex or a cheap Timex? If you can’t say the watch costs $50, you cannot claim that the box, like some boxes, costs $2.36. That is until you know precisely what you’re looking for.
Like watches, boxes come in different shapes, sizes, designs, uses, and colors. The selection is empty. While there is no one easy answer that will satisfy everyone, there are ways to figure out the cost of a custom box. Once you know what you need, you can better estimate and develop a packaging budget that you are comfortable with.
First, you can get a more accurate picture of your business spending on custom packaging by asking the following questions.
What Products Do You Sell? It Is So Important.
Do you need retail packaging? Cosmetic box? Display packaging? How you answer these questions will make a big difference regarding how much you should spend on custom packaging.
To be more specific about your budget, please ask the following questions about your product What is the price of the product? If you’re selling luxury goods, your customers want the packaging to reflect that. They want to feel pampered when they unpack. It would be best if you thought (and spent money) on the packaging look.
It doesn’t make sense just to put peanuts in a regular carton. Please give them a touch of glamour by using different colors and textures or connecting them with ribbon.
For expensive items, you should also consider tamper-proof containers for security reasons. It increases the cost but ensures the standard delivery of the goods. Are there fragile items? No matter what you’re shipping, ensuring your valuables are adequately protected is critical. Some things need protection more than others.
Is Your Cargo Perishable?
If you’re shipping items like cheese or steak, you’ll need to find the right boxes so your shipment doesn’t arrive in a mess. These special boxes drive up the cost.
Can you ship products in different sizes? It doesn’t make sense to buy a special box in one size. If the box is too large for your product, you will waste shipping and fill in the gaps. It would be best if you considered different box sizes to accommodate different-sized items.
The Brand You Need Will Affect The Cost of Product Boxes
Do you want a small logo on the box or full brand color, logo, or slogan?
A big company like Amazon can keep its brand simple. If you look at the box with the smiley face logo, you can see where it came from. Of course, many companies need to do more to be remembered and stand out from the crowd.
And brand building is not just a matter of packaging. It’s also about all the interior packaging. As you can imagine, a branding campaign isn’t as cheap as simply printing a logo.
Cost Of Custom Printing And Custom Packaging Boxes Options
Read our custom and branded packaging guide to learn more about custom packaging options. How much do printed boxes wholesale cost? The short answer is that custom packaging may cost less than you think.
Now let’s look at the print options. Here are the three main printing methods for custom packaging boxes
Digital Printing.
Digital printing is often used for smaller orders but is usually more expensive. With this method, the design is applied directly to the box.
Flexographic Printing.
Flexo printing requires making plates (one plate, one color), the expense of which can quickly add up as each plate costs about approx. This method only makes sense for large orders of 1,000 cases or more.
Lithographic Label Printing.
It’s a higher-resolution option, but it means paying more. The design is not printed directly on the box but is attached to the box like a label. Naturally, the print needs to be printed on a physical object. It will be your box.
How Much Is Your Time Worth?
There is a saying that “time is money.” It also applies to shipping and packaging needs. It takes time to craft excellent packaging. Does it make sense to fold and seal the tissue carefully? Or are you happy to pack the Kraft paper into the box?
Or your business needs more time than money. In this case, you can choose to put a logo sticker on every box you send out. Also, it might make more sense to have your logo printed on each box, ready to use.
And it can be done. Personalized boxes can save you money in the long run, but there is no one-size-fits-all solution.
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