The Internet was introduced in 1983. Today, there are over 1.9 billion sites and 4.6 billion users.
Web application development has evolved from static HTML into responsive, dynamic, highly functional websites catering to complex business requirements.
By following the latest web development technologies, trends, and strategies, you can avoid mistakes that could negatively impact your website’s scalability and adaptability. You will also be able to improve its SEO, speed, security, and functionality.
As a professional web development company, we’ve analyzed shifts in industries and curated the latest Web Development trends. This will help you create a website with a focus on results that can drive online sales 10X.
Latest Web Development Trends To Scale Up Your Website Functionality
Many of these trends are not available online but will likely become more popular in the future.
Take a Look at 7 of the Hottest Web Development Trends for 2024
1. AI Chatbots
Chatbots’ eCommerce business is expected to grow to $112 Billion by 2023.
According to Forbes, AI use by marketers increased by 190% from 2018 to 2020.
By 2022, it is predicted that AI chatbots will become more intelligent and simple to use, adapting to the user’s behaviour through machine learning, natural-language processing, information retrieval, etc.
Advanced functionality, such as the ability to solve problems 24*7 and perform behavioural analysis. AI chatbots are easily integrated into professional websites and PWAs.
Here are the top 5 reasons why AI Chatbots are a “most demanded” Web Development trend:
- It simplifies the website development process with suggestions for layout and design.
- Chatbots can reduce operational costs by as much as 30% since they can create end-to-end processes.
- AI Chatbots can also improve the customer experience. Chatbots can answer up to 80% of standard questions.
2. Voice Search Engine
The days of typing are over! Voice Search is used by 40.2% of US users.
Devices with Voice Recognition have become more popular thanks to voice assistants, IoT and other technologies. Think Alexa, Siri or Google. And with 8 billion digital assistants expected by 2023. By 2023, the technology will have advanced so much that these devices can recognize voices and offer a personalized AI experience. These web development trends are now a top priority for businesses.
Voice Search Optimization in 2022 is a Must for Your Business:
- Local SEO can be more effective.
- Your brand’s reputation will be enhanced by a higher ranking in voice search.
- Ability to answer questions promptly from potential customers.
Note: If you reside in Surat and are interested in pursuing offline courses, DecodeX Infotech offers a Web Development Company in Surat, where you can learn web development and enhance your skills.
3. Progressive Web Applications (PWA)
Statista reports that 9% of eCommerce companies will invest in PWAs by 2021.
PWAs, or Progressive Web Apps, are web apps that utilize a variety of technologies to provide users with experiences similar to native apps. PWAs can help websites load quickly, and they also work offline with applications like Google Maps. This provides a great experience for users.
By 2027, the global mobile data traffic will increase by 4.4x to 288 ExaBytes a month. By implementing these web trends early, many well-known brands have enjoyed significant profits.
Here are some reasons why PWA could be a game-changer for your business in 2022.
- The development costs are relatively low.
- Apps can be used independently without the need for an app delivery service such as Appstore, Play Store or Appstore.
- Create an immersive user experience.
- This is one of the most popular web technologies that can increase user engagement and conversion rate.
4. Dark Mode Standardization
Dark mode is preferred by at least eight out of ten users.
A dark website is easier to navigate because of its visual pattern.
Google, Facebook and Twitter, among others, already use the dark mode UI. Many more will be using this web development by 2022.
Here are four reasons why your business should implement it as soon as possible:
- Reduces eye strain and blue light emissions on screens, providing a healthier user experience.
- Your users will spend more time using your app/website as the battery consumption is reduced by 39%-47%.
- It is useful for those with light sensitivity or visual impairments. Giving your brand a social boost.
- Content is easier to read and consume.
- The user will enjoy a stylish look and feel.
5. Accelerated Mobile Pages
The speed of your website is very important.
Even a 1-second delay could cost your business 16% of customers. 96% of US residents own mobile devices. AMP can help you!
AMPs are pages optimized to present a simple and convenient design, with a basic set of functionality in comparison to more comprehensive web products. This is one of the fastest-growing web development trends, which businesses are quickly adopting.
AMP pages load in less than two seconds, compared with non-AMP, which may take up to 22.
Benefits of AMP for Web Development in 2024
- This allows firms to reduce costs and attract users who have low Internet speeds.
- Encourages small businesses to create websites that are compatible with mobile devices.
- Simple optimization for search engines with lower bounce rates.
- Search engines will not recognize your site without a sitemap.
- Compatible with all browsers.
6. Micro Frontends
The “Micro Frontend” buzzword is the latest in web development. Micro frontends are a relatively recent architectural style where independent frontend applications can be built and then added to the code base.
In an era of constant software development and distribution, a highly centralized UX could easily become a bottleneck. There are more issues with frontends that use monolithic databases of code to build interfaces.
Micro Frontends can help:
- It can simplify large-scale workflows, and facilitate their creation and maintenance.
- Businesses that develop multiple applications with similar workflow requirements can benefit from this.
- Micro Frontends are a great way to help developers focus on business and functional needs.
- The user experience is more accessible with microprocessors.
7. Machine Learning for Content Personalization
This is an advanced AI approach to dynamically display content that is most relevant to the user.
Machine learning (ML), essentially, allows a computer to learn for itself by utilizing the data and optimizing it continuously. You can target a specific user segment without having to use ML.
Airbnb and Netflix, for example, use ML to customize their search results. Content Personalization with Machine Learning is one of the most exciting trends in web development for 2022.
Why Your Business Shouldn’t Miss Out on Predictive Content Personalization:
- ML analyzes the site navigation paths and duration of views.
- Retargeting campaigns can be improved by ML, as buyers can view advertising content that changes in real time based on their behaviour.
- Since fewer people are required to run the programs, machine learning reduces marketing costs.
- Machine learning allows marketers to reach consumers via automated social media messages and emails, thereby identifying the best channels (online or offline) to use.