I don’t use all the time the social networks, however, when do, I prefer…Pinterest? Many media outlets have been circulating Pinterest as a fantastic social media marketing tool however, for certain industries the photo-sharing website could be less efficient than great.
In contrast to Facebook or Twitter, Pinterest doesn’t spark conversations. Customers’ interactions won’t go much from “repinning” images, which does little to build connections. Even if someone finds your site via Pinterest, likely, they won’t likely be staying.
so everyone in a frenzy over it? The site’s advocates say it allows businesses to post pictures of their company that “speak to their core,” conveying key values and beliefs. Visitors who are intrigued by the photos can follow the links back to the site of the company.
Way to Use Pinterest to Promote Your Business
1. Be Original
Post original images that you’ve made or taken yourself and then display them on your site. You can also link your image back to the page on which it is displayed on your website and users who love the image will be able to see the source of the image and how it’s related to your company.
Include images of your product and your logo. Create infographics or a flashy printed copy of your company’s declaration of intent. Both look great and communicate clearly what your company’s mission is.
2. Build Your Boards
Be aware of categories. Users aren’t using your website for research. They need information simply to be that is quickly delivered. Therefore, break your content into simple broad boards that show the main idea of your business. Several distinct categories can become overwhelming.
3. Button Up
Include your “pin it” and “follow” buttons on your site to allow visitors to re-pin your images and view your boards. However, only do this when your boards are well-organized and have a decent amount of pins.
A lack of organization will cause users to believe that you’re inefficient. They do not want to be dragged by someone else when there’s nothing they can look at.
Note: To download your favourite Pinterest images, use a Pinterest image downloader for quick and easy access.
4. Get Creative
The most popular Pinterest campaigns make use of the platform in non-traditional ways. More often, businesses have set up contests in which participants create an entire board of pins relating to their product.
For instance, BCBG asked users to plan a wedding for $5,000 and pin their wedding venues and other products (including three pins from BCBG) onto a specific board. The person who designed the top board was awarded $5K and the BCBG wedding gown.
These rules only apply but only if your business is catering to the Pinners. Have you realized that 80 percent of Pinners are women, half percent have children and that the most popular categories of interest are interior design, crafts, and fashion?
If you’re planning to market the electric razor or a DIY beer-brewing kit or car detailing kit is likely not worth the effort to create an account. It’s the same for businesses selling an item that doesn’t yield a tangible outcome.
The ability to show users how you manage financial advice is a good example. However, it isn’t easy to convey through pictures. Utilize analytical tools to monitor referrals to Pinterest and determine whether the account is performing for you.
How to create a strategic Pinterest marketing strategy?
The development of a successful Pinterest marketing plan requires careful planning as well as a creative approach and a deep understanding of your users. Here’s a step-by-step guide to developing a successful Pinterest advertising strategy
1. Define Your Goals
- Increase website traffic: Concentrate on designing visually appealing pins that are linked to your site.
- Enhance Brand Awareness: Post consistent, brand-branded content that matches your industry.
- Increase sales: By advertising your products or services using compelling images and descriptions.
2. Understand Your Target Audience
- Demographics: Determine your ideal customer’s gender, age, interest and location.
- Search Behavior: Find out the topics your followers are searching through Pinterest (e.g. seasonal trends, tutorials and ideas for your product).
3. Optimize Your Profile
- Create a Business Account: access analytics, ads, as well as other business-related features.
- Select a relevant user name: Be brief memorable, memorable, and that reflects your brand.
- Include keywords in your bio: Make use of terms that define your expertise and business.
- Register Your Website: Check your website to gain access to analytics and greater confidence.
4. Conduct Keyword Research
Use the search bar on Pinterest to discover popular keywords that are related to your field of expertise.
Incorporate keywords into your;
- Pin titles
- Descriptions
- Names of the board and descriptions
5. Create Engaging Boards
Make boards of content which reflect your company’s main subjects or categories.
Use captivating titles with appropriate keyword phrases (e.g., “DIY Home Decor Ideas” instead of “Home”).
6. Design High-Quality Pins
- Make use of Vertical Formats: The ideal size is 1000 by 1500 pixels (2:3 aspect ratio).
- Incorporate Text Overlays: Add an easy-to-read, concise and clear text that describes the significance that the pin provides.
- Be Consistent: Use the same colours, fonts and logos to help reinforce the brand’s identity.
- Use Eye-Catching Imagery: High-quality, lifestyle-focused photos perform best.
7. Focus on Content That Works on Pinterest
Step-by-step guides and tutorials are easily shared.
- Inspirational Ideas: Discuss unique ideas for projects, events or even the design of your home.
- List Posts: Pins that look like “Top 10″ …” or “5 Strategies to …” that will add the most value in a short time.
- Seasonal Content: Customize content to seasonal events, seasons and the latest trends.
8. Schedule and Post Consistently
- The best times to post: Post during peak times (evenings and weekends).
- Frequency: Try to get a minimum of 5-10 pins a day to ensure that your profile is active.
- Utilize tools like: Tailwind to manage and schedule posts.
9. Leverage Rich Pins
Make it possible for Rich Pins to add additional information automatically, for example:
- Product details for e-commerce.
- Recipe ingredients for food bloggers.
- Summary and headlines for article blogs.
10. Connect with your Community
- Re-Pin Content from Others: Re-pin relevant content from other sources to broaden your board.
- “Like” and Comment: Connect with other users to create connections and increase your visibility.
- Join relevant boards: Connect with brands and creators in your area of expertise.
11. Use Pinterest Analytics
Measure performance metrics, such as:
- Impressions
- Clicks
- Saves
Discover the most popular pins and optimize future content based on the insights.
12. Run Pinterest Ads
- Promoted Pins: Make sure you promote your most effective pins to get more people to click through.
- Make sure you target specific audiences. Utilize Pinterest’s tools for targeting to target people based on their demographics, their interests or keywords.
- Monitor ROI: Track the effectiveness of your ads and adjust campaigns to get greater outcomes.
13. Encourage Sharing
- You can add Pin It Buttons on your website as well as blog entries.
- Help users conserve your work by creating it visually and engaging.
14. Stay Updated on Trends
- Check out the Trends feature on Pinterest regularly to find out what’s trending within your field.
- Your content should be aligned with the latest results to increase the visibility of your content.
15. Cross-Promote Your Pinterest
- Pin pins to other social networks (Instagram, Facebook, Twitter).
- Include hyperlinks on the profile on your Pinterest profile in your emails and newsletters.
- By combining stunning images with a strategic plan regular posting and the ability to engage your audience it is possible to create an efficient Pinterest advertising strategy which generates the results you want for your business.