A Look at 7 Instagram Trends to Look Out for in 2025 – As the competition on Instagram grows more fierce, Brands must stay current and come up with new ways to interact with their customers. The latest Instagram features and trends are constantly appearing, altering the way that users interact with the content on the platform. Be aware of these developments is vital for creating a successful Instagram marketing strategy that’s current.
In this post, we delve into the 7 most popular trends on Instagram for 2025. We’ll explore innovative methods such as AI-driven content creation and provide you with innovative ways to interact with your followers.
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7 Instagram Trends to Check Out
1. Video Has Priority Over Images
Video will continue to dominate Instagram even into 2025. This will be evident when you access your personal Instagram Feed. You’ll notice that the first couple of postings are Reels. Similar trends will be apparent when you visit your Explore page. This is an indication of how the platform is geared towards videos.
Additionally, people love videos. Recent statistics on social media videos indicate an 81% of users would like to see more short-form video content from companies.
It’s not only encouraged, but it’s vital to succeed on Instagram.
Video not only helps you establish genuine connections with your viewers, but it can also draw attention from Instagram’s algorithm. This is why it’s a great way to increase engagement and reach.
Instagram Reel 2025 trends
Instagram Reels launched in 2020 and slowly began rolling out to all users through 2021. The micro video feature on Instagram was developed to be able to compete with Snapchat as well as TikTok. It has grown in popularity. Many content creators and brands are repurposing their videos on the most important platforms. That is the case for TikTok, Instagram Reels and YouTube Shorts.
Here are a few Instagram Reel trends that are popular for brands this year:
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Social Media Managers Who Act as Brand Ambassadors
Instead of hiring actors to present scripted messages, Social Manager of media managers are taking a step into the camera to make Reels.
Managers of social media have a thorough knowledge of the voice of the brand and its values. They’re able to swiftly create content that is deeply resonant with the public at only a fraction of the cost. Our social media specialists in our company, Sprout Social, hop into Reels periodically to be spokespersons for our software for social media marketing:
A bonus benefit of this is that social media administrators’ appearances aid in humanizing your brand. This is vital to establish deeper personal connections between your brand and its clients in the long run.
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Video Memes
The trend of memes isn’t likely to fade anytime soon in the near future. On Instagram, they remain one of the most popular Reels trends. Companies are remixing meme Reels with the latest audio. They’re adding their own spin on hilarious clips or pop-culture references in order to fit their brands. Find out how Lego introduced a new variation to the “the photo we posted vs. the conversation we had” meme trend.
Make sure you ensure that your meme content is in line with your brand’s values, while showing the more positive aspects of your company. When it’s done properly it will get plenty of engagement from people who are aware of how to present your company as a culturally relevant and relatable brand.
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POV Videos
In terms of being relatable, POV video clips are trending for content creators and brands and content creators alike by 2025. Traditionally, the videos are shot from the point of view of the author, these videos have evolved into a form of meme video.
Though they’re not necessarily taken from a viewer’s viewpoint the posts are designed to show the experience of a specific person or event. The most popular Instagram posts have text overlays that describe the experience in order to make it more relatable to viewers. This is an excellent way to get your followers involved by making them feel part of the brand’s experience. Kayali Fragrances cleverly utilizes the POV method to present the teaser for a forthcoming product launch.
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This Can Be Sent an Email to…
Shares are a great method to increase engagement and gain more viewers for your Reels. This is why the “send this to…” Reels’ feature is being discussed on Instagram.
They usually include an image of the brand’s products, and an overlay of text with a prompt for viewers to forward the message to a person. The prompt could be different and some may ask viewers to forward it to the most beautiful man they know, or the first person to be on the “Share” list, and so on. Whatever you choose, you’ll be encouraging users sharing your posts. This can lead into more engagements and views to increase your reach.
Chipotle incorporates the brand’s humorous content into its trend in its content on Instagram.
2. Create Social Content With AI
Like many other tech companies, Instagram — and its parent company Meta– continues investing in AI. Marketing professionals, this could profoundly alter how they produce content.
At present, Instagram offers the following AI tools for creators in certain areas:
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Artificially Generated Stickers:
Customers may use prompts to design custom AI stickers. They can then use them in chats or include them in their stories.
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Chat With AI:
Ask for recommendations and advice, chat about topics, and even look at and like AI profiles and the content they share.
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AI Backgrounds For Stories:
If you add photos in your story, use the AI background tool to design an entirely new background that is based on an instruction in text.
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AI-powered Reels Design:
Instagram now offers an AI tool to share pre-made Reels made of videos and images taken from your account as well as devices. This simplifies the Reels creation process, and offers the option of editing clips however you want.
- Apart from Instagram’s AI built-in capabilities, Brands are also utilizing third-party AI tools to make content with greater ease. For instance, Sprout Social’s AI capabilities can help speed up and streamline the process of creating content. This includes features such as:
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AI Assist:
AI to generate content ideas, create alt text, and improve your captions. It automatically generates compelling captions that are based on your most successful content. It also allows you to generate fresh concepts based on your topics or improve the quality of your content.
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Optimized Send Times and ViralPost:
The features employ AI to analyse your audience’s behaviour and suggest the most effective timing to post. Utilize these tips to optimize your posting schedule and gain greater participation on Instagram.
3. Carousels With Longer Lengths to Increase Engagement
Videos are often more entertaining than static photos. However, Instagram carousels are not the norm. A Socialinsider study showed that carousel-style posts are the most popular type of content on Instagram.
With Instagram expanding its limit to 20 photos carousels provide a greater chance to engage your audience. With more images to swipe through, you’ll be able to keep your followers entertained for longer. If it’s images of a special event or step-by-step instructions for visuals long carousels allow you the opportunity to paint a bigger image.
Huda Beauty made full use of this update to post images as well as videos from its Ube Collection launch event.
4. Create Engaging Stories Using Longer Reels
Instagram’s shift to longer content isn’t restricted to carousel posts. In January, the company announced that creators from the United States will now be allowed to make three-minute Reels. While short-form videos are still in the top spot, now you can enjoy the option of creating longer-form videos.
This is the perfect opportunity to create engaging stories that you cannot be able to fit into a 90 second video. Think of informative explainer videos covering complex subjects, precise steps-by-step guides and much other things.
Since this feature is relatively new, many companies haven’t yet shifted to incorporate it into the Instagram strategies for content. However, the head of Instagram, Adam Mosseri, is one of the first people to experiment with the feature. He has created an 2.5-minute-long video that provides a thorough explanation of shadow banning as well as how it operates.
5. Test Content Ideas by Using Trial Reels
Instagram is always developing new features that will aid creators create more interesting content. Recently, the company launched Trial Reels, which would allow creators to test out the content of people who do not follow their Instagram accounts.
Only accessible to professional accounts. This feature allows you to share your trial reel with those who do not follow you. Then, you can view the performance within 24 hours and decide if you want to share it with everyone else. This is a fantastic way to try out new ideas for content and gain a sense of how they will succeed. If you’re trying something out of the box, You might want to give it the first test before you share it with your readers.
6. Utilize the Power of User-generated Content
Brands will continue to harness the power of user-generated material (UGC) by 2025. Promoting tactics that are hard to sell are no longer effective. People are now looking for authenticity and likability, particularly on social media platforms that they spend all day long on.
The best brands capitalize on this marketing opportunity for free by recycling posts from actual customers. This is the most effective method to establish trust, increase engagement, and increase the reach of the platform.
How Do You Find Top-quality Instagram UGC?
Brands like BMW, Samsung, and Apple make use of hashtags to find content from users.
- #shotoniphone has 31 millions of posts
- #bmwrepost has 3M posts
- #withgalaxy boasts 2.1 million posts
7. Enhance Engagement Through Community Experiences
Engaging users on Instagram requires more than an attractive Feed. The algorithm is actively promoting genuine interaction and engagement from the community. Therefore, brands must focus on creating connections with their audience.
For instance, you could utilize Instagram streams to interact with your audience. These channels are a one-way message instrument for creators and brands to connect and interact with followers. Utilize yours to communicate the latest news to your followers in an intimate and personal space.
At present, you can send texts, photos, videos, and voice notes to broadcast channels. It is also possible to share question cards and polls in order to collect the opinions of fans.
Netflix has an exclusive “Netflix Sports” broadcast channel with more than 170k subscribers. The channel is used by the brand to provide commentary and news regarding recent sports events.
8. Get More Traffic by Using Numerous Links in Bio
Did you see the great old bio link?
In the past you could only post only one URL to the Instagram profile. The majority of marketers relied on tools such as Linktree to consolidate every important channel and pages into one link.