Sites that publish content on a regular basis rank 55 percent higher with the search engines than those that don’t. But the fact is most businesses struggle to produce content that converts visitors into customers. The majority of companies fall short between publishing and performing. But that changes when you hire the right Content Writing Services.
Reasons You Should Go For Content Writing Services
- It writes for both people and search engines and it involves using language and grammatical structures without being dictatorial.
- It knows your target audience. No one reads vanilla articles. Socially shared, bookmarked and linked-to content addresses a user need.
- It is timely and high quality. Late or missed deadlines affect content schedules and SEO progress.
Outstanding Content Writing Services combine research, SEO and editorial consistency.
Why Does Quality Content Drive More Traffic Than Ads?
Once you stop paying for it the advertising stops working. Content continues attracting an audience for a long period of time.
Studying 10,000 companies, HubSpot found companies that blog 13 times per month generate 67% more leads per month, on average. Not to be sneezed at.
Further, content can build relationships while adverts can’t. A real question is answered in a well researched article. It builds (sales) trust before the sale happens.
This will be rewarded by Google. Websites will climb the search engine ranks due to greater dwell times, click-throughs and backlinks, all of which are boosted by the presence of high-value content.
How a SaaS Brand Grew Organic Traffic by 312% in 8 Months
A medium-sized SaaS project management software company’s paid search activities were largely ineffective. The 12 posts on their blog were product-focused and not search optimized.
They set up an approach to content and a budget to engage writers.
Here’s how this is done:
Project management area topic clustering around high-intent keywords
Detailed instructions and comparative tables
Backing up pillar pages with inbound links and updated archived material
What Types of Content Actually Move the Needle?
Each genre of content works in a distinct way. Commonly popular formats are long listicles, comparison pages, how-to guides and long-form research-based essays.
And, on average, longer content (over 1,500 words) receives three times the amount of backlinks. Because it’s not about length. Why? That’s because in-depth articles typically answer many questions that consumers have.
A consumer who is searching for “agency A vs agency B” is close to purchase.
How a Local Agency Turned Blog Content Into 5X More Leads
A small Texas-based marketing business had low exposure on the web, but provided great services. Most of their leads came from referrals. They would receive approximately 800 visits per month to their website.
They invested in writing content that targeted their audience and these posts focused on comparative articles on the products, case studies of the work they did for their customers and local SEO problems.
After a period of six months, the site’s traffic exceeded 4,100 visits a month. And the number of leads they got was five times as much. The company went from cold calling to converting customers found through blog content.
In just 11 weeks, their most successful article about the search question “how much does SEO cost for small businesses” was ranking at number one.
This Blog Also Read:- Digital Marketing Services in India | SEO, PPC, SMM Agency
Which Industries Benefit Most From Content Writing Services?
Consumers research before purchasing, and it’s great for software as a service and IT companies. During this process, they find out in-depth information.
To build their reputation in a highly trusted industry, health and wellbeing companies use content writing services to answer customer and patient questions.
E-commerce companies write blogs to supplement product literature to drive traffic, reducing the need for paid advertising.
Legal, finance and consulting firms use content as part of their strategy to build trust with prospective clients by explaining complex information in simple ways.
What Should You Look for When Choosing a Writing Service?
Without this, there may be missed opportunities for boosting a client’s rank.
Ask about their editorial process
Editors make good writing better. If the service doesn’t edit, the quality of their work could be very patchy.
Check for niche experience
If the writer has experience writing about your type of Business, they can be fast-tracked through the basics and potentially produce more accurate content, faster.
Review their samples for tone and depth
Short, off-the-cuff samples would be a red flag. The good content writing services produce articles that teach the reader.
