Samsung vs. iPhone: Dueling Marketing Philosophies
In the ongoing saga of Samsung vs. iPhone, the clash isn't just about the devices themselves.
Maximizing Advertising And Marketing: Guide To Unlock Success
In today’s digital age, B2B marketing has become more complex and competitive than ever before. Companies are constantly striving to get their message in front of the right audience, at…
A Guide to the JTBD Approach: Definitions, Strategies, and Examples
The Jobs-To-Be-Done (JTBD) approach is a powerful tool that can help marketers better understand their customers, develop more effective products and services, and create successful marketing campaigns. It provides a…
5 Digital Marketing Strategies Increase ROI for B2B Firms in Malaysia
Technology has drastically altered the face of B2B marketing today. Digital platforms, when harnessed strategically by marketers, are capable of providing unprecedented market reach. In their quest to target the…
Content Writing for Social Media: What You Need to Know
The ever-changing algorithms of social media platforms make it more difficult to generate engagement with your content writing. However, by following a few simple writing principles, you get a chance…
Why is Digital Marketing Important Nowadays?
Because it differs from traditional marketing, digital marketing is undoubtedly one of the most important components in today’s corporate environment. It creates and implements strategies, and it becomes active in…