Business communication is best done by email, which is why email marketing is the most important digital marketing method out there. The working group prefers it, the people who actually have the means to spend money on products/services.
As a marketer, working on email marketing efforts manually seems like a waste of time and resources. As of 2025, this is the main reason for automation in email marketing. This can only happen if you have invested in a good email marketing tool.
In this blog for marketing information, we will give you ten email marketing tools that are the best in the market and are cost-effective. So, read on till the last bit of this article.
What Should Be The Top Specs In Your Email Marketing Tool?
Email marketing is an all-rounded process and an email marketing tool must possess some characteristics that make the whole process easier. Let’s discuss that below.
1. “Drag And Drop” Builder
Most email marketing tools enable users to format the insides of an email through the drag-and-drop builder. This feature helps you sort your emails and personalize them by customizing CTA placements, email content, headers, etc.
2. Email Scheduler
Email scheduler is a feature that sets a schedule for emails to be sent at a pre-determined time. This automation feature allows marketers to engage with prospects at the right time of activity.
3. Email Performance Tracker
A performance tracker is mandatory for checking if your email marketing campaign is bringing in conversions. Metrics like conversion rate, click-throughs, open rates, and more must be on record in your tool.
4. Audience Segmentation
Listing and sorting the target audience on the basis of key demographics is crucial for personalized communication. Your email marketing tool must be able to segment your list and send off emails based on that.
5. Automation Workflows
It is not possible to schedule every email. Especially those that need immediate action. Hence, a tool in most cases and plans, must be able to provide automated emails for follow-up emails.
See more: Social Media Marketing Strategies
List of 10 Email Marketing Tools
1. Klaviyo
First up, Klaviyo is a marketing automation tool, specifically made for SMS, emails, and mobile notifications. This software has a core segmentation feature that lists recipients based on key demographics like buyer persona, past purchase records, and others.
Apart from strategizing a multi-faceted workflow, Klaviyo has a downside. There are no email marketing features in the free plan after 60 days of use.
2. Mailchimp
Mailchimp has been around for years and there are only good things to say about it. The software enables AI-powered engagement strategies to push for better results out of email marketing campaigns. Additionally, it offers automation with web services, making it a great tool for businesses with small capital to invest.
Apart from the omnichannel experience, Mailchimp can be expensive for businesses with large databases. The price can go over $300 for 10,000 contacts.
3. Gist
Gist is an overall digital marketing platform that offers special features for email marketing. We know how customer service is either a break-through or a break-down for business. But, with Gist’s automation features, live chats, and event tracking, this email marketing tool actively improves customer support.
However, Gist often has upgrade problems. This issue is often dealt with through customer support, which may also be a little time-consuming.
4. Omnisend
Next is Omnisend, a cloud-based eCommerce tool that specifically works for emails and SMSs. This software provides in-built and customizable templates, and automation workflows for both email and SMS marketing. Apart from that, the tool is great for syncing contacts with social media platforms and formatting survey forms.
A drawback of Omnisend is its lack of CRM features or the lack of CRM software integrations. This is rather tedious in the long run for retaining customers.
5. Constant Contact
Another all-rounder in this list of email marketing tools is Constant Contact. This email marketing tool not only automates email workflows but also helps promote events, manage social media, and drive SMSs. You get CRM insights, and engagement metrics and track the performance of your campaign.
Despite the needed features, Constant Contact lags behind in spam testing.
6. Zoho
If you are willing to boost your sales funnel, Zoho is the way for it. Zoho provides numerous email templates and automates your email marketing to increase productivity. This software enables efficient outreach work for both sales and marketing needs at the same time.
A disadvantage of Zoho is that set-up is a slow process. The processing time is rather dated for this platform.
7. Moonsend
Talking about cost-effectiveness, Moonsend email marketing should be your topper. With a whopping price of only $9, the platform is an all-rounder. Performance tracker, automation tools, audience segmentation, customizable templates, you name it. There is no better deal than this in the email marketing sector.
You can start a free trial of 30 days. However, the software does not provide a free plan.
8. ActiveCampaign
With the ability to build landing pages and track leads, Active Campaign is an email-only platform for those who need more push specifically in Email marketing. As an eCommerce management platform. It integrates with Shopify, Salesforce, Hubspot, and other platforms to push emails.
Despite this, ActiveCampaign has a complex interface, which can be bad for in-web navigation.
9. ConvertKit
For creators looking for email marketing automation software, ConvertKit is the best in the market. The software includes an automated visual editor formats workflows to suit a creator’s requirements and personalize routines. It, additionally, also has a landing page builder that enables you to get leads.
To our dismay, the ConvertKid dashboard does not show in-depth performance and metrics.
10.MailerLite
Mailerlite, another overall digital marketing tool, focuses greatly on emails with all the features required. Automation, segmentation, list management, and everything an email marketing software can provide. Apart from a free plan. It also features a web developer, so anyone looking to start an online business can get kick-started with both marketing and website launching.
Check more: Emailnphonelist
This software, however, has no design testers and spam detections.
So, Can You Pick The Best Email Marketing Tool?
Email marketing tools are an initial investment requirement because if we are being practical, sorting through an email list is not efficient with manual work. Not to mention how time-consuming it can be to send emails based on the best engagement times of your target audience.
With this list, you can pick your warrior and invest a minimum amount for starters. With the specifications all of these platforms provide, you can bet to find an optimum solution.