With rapid development and growth in the online commerce world, the customers are searching for a hassle-free process at every step of buying, particularly checkouts. Now, presume that one of those customers goes to your online store and places one item into his or her cart but reaches the payment step where multiple processes are presented. Consequently, he/she gets lost and finally, leaves the checkout. This will result in cart abandonment and your business loss. To solve this problem, many companies are spending money on a personalized checkout solution to have a completely personalized checkout page to make a seamless purchasing process for the customers.
But the question here is, how to build such a complex solution? The answer is simple: by choosing a robust eCommerce platform such as BigCommerce that offers built-in checkout customization capabilities so that a BigCommerce development company can build a unique checkout solution for your business. To understand in detail how BigCommerce can help, check these benefits shared in the blog below.
Most Common Challenges Customers Face During the Checkout Process
1. Complicated Forms
Long forms might be off-putting. Simplifying them guarantees that clients do not become discouraged. Businesses must make it simple for customers to provide the required information rather than forcing them to fill out cumbersome forms that lead to cart abandonment.
2. Slow Load Times
Waiting for websites to load can be annoying. Nobody enjoys looking at a loading screen, particularly while completing a purchase. A quick checkout keeps customers interested and persuades them to purchase a product in one transaction.
3. Lack of Mobile Responsiveness
Consumers like to shop on their smartphones. If the checkouts of companies are not mobile-enabled, they risk losing their customers. A mobile-enabled checkout would imply that it is operational on all devices, and the checkout becomes easier and more convenient for consumers.
4. No Guest Checkout Option
A frustrating checkout process with no guest checkout feature is bound to drive new customers away from the cart and payment process. For instance, Zara, a clothing company, has no guest checkout feature on their website or mobile app. All customers are required to sign up for an account to complete the purchase, which is inconvenient to most customers who would prefer to check out as a guest.
Key Advantages of BigCommerce for Custom Checkout Development
1. One-page Checkout Feature
BigCommerce’s single-page checkout simplifies the whole transaction process on a single page. It makes the process easier so that customers don’t need to follow more steps to make their purchase, minimizing cart abandonment opportunities. One-page checkout is a great method of improving the user experience so that the customer can move 2x faster and more easily from product selection to order confirmation.
2. Multi-Currency Support
Your store’s currency choices affect how your product prices appear on the storefront, which payment methods are accepted at checkout, and how shipping, tax, and discounts are computed on purchases. Displaying product prices and checkout in local currencies creates a more familiar shopping experience and can boost conversion rates when expanding an online store across several geographical locations.
Also read: Why You Should Choose BigCommerce for eCommerce Website Development
3. Guest Checkout Options
Compelling users to set up an account in order to make a buy is a huge hurdle to faster purchases. BigCommerce values ease in the shopping process and provides support for incorporating guest checkout capabilities into your store. That is, new buyers are able to simply have their purchase completed without registering an account, and the buy is done seamlessly as an option for busy and one-time shoppers.
4. Customizable Checkout Fields
Each business is different, so are client checkout requirements. BigCommerce understands this uniqueness by offering various checkout fields. With BigCommerce development services, companies can customize the checkout page to collect special information related to their business, finding a balance between acquiring necessary information and minimizing client effort.
Conclusion
With increasing need for personalization at the time of purchase, the ideal checkout process is the answer. Developing such solutions is based on a set of processes, from understanding user preference and market trends to embracing best practices and leveraging a feature-rich, powerful eCommerce platform like BigCommerce.
This eCommerce platform provides following benefits:
- One-page Checkout Feature
- Multi-Currency Support
- Guest Checkout Options
- Mobile Responsiveness
- Customizable Checkout Fields
Additionally, to leverage the full potential of this platform and bespoke checkout solution development, hire a reliable BigCommerce development company like Successive Digital. They can help with seamless project management and timely completion.