It can be challenging to thoroughly examine what works and, more importantly. What doesn’t in the constantly shifting digital marketing landscape. Examining the brands at the forefront of digital marketing. And determining what worked for them is a great place to start. However, there is no need to start from scratch.
However, there are a lot of false information and digital marketing strategies that could do better. Executing a digital marketing strategy that connects with customers, raises brand awareness. And adds money to your bottom line (Open Link in a new window) can be challenging but possible.
Therefore, to assist you in getting started, we have compiled a list of the top eleven businesses that have implemented a dynamic digital marketing strategy that has increased company ROI and added customer value. The following businesses are doing more than just digital marketing; they also create experiences and content that captivate their audiences and increase brand awareness to an exceptional level. They are superior.
We have also included a bonus section featuring four companies destroying the social media industry at the post’s conclusion. Of course, social media campaigns are part of digital marketing, but these brands are doing so well that we had to highlight them.
Since seeing is believing, we’ve compiled a list of our favourite eleven digital marketing successes and four social superstar companions.
1. Zappos, a leading shoe retailer, set the gold standard for online customer service. Their CEO wrote the book on it (Open Link in a new window).
If customers decide to return or exchange products, they have purchased from Zappos. In addition, the company offers a money-back guarantee for 365 days and free shipping. Because Zappos’ policies are so appealing to customers that customers are eager to sing the company’s praises to one another in a completely organic (and viral) manner, the company does not have to work hard to market its online presence.
Naturally, Zappos continues to make significant investments in online marketing, and its social media campaigns should notice! But, unfortunately, they focus on what the customer wants and needs rather than what they want or need.
The Takeaway: Content marketing(Open Connection in new window) represents things to come, yet it should oversee fittingly to be successful. Online content marketing campaigns should achieve measurable outcomes proportional to the resources they use.
2. American Express (AMEX) is one of many businesses that extol the virtues of the “online conversation” and “the communities” they are creating online. Nonetheless, only a few make any local area of significant worth. American Express puts its money where its mouth is by utilizing the value provided by industry experts on its Open Forum(Open Link in new window) website. It is far from being just talk and no action.
American Express hosts a collaborative website called Open Forum, where guest authors from various industries are invited to impart their business wisdom. As a result, American Express could have paid content contributors to create a content-rich megacity popular with search engines.
The Lesson from Open Forum: You are not required to be the author of your content. Request a few articles from industry leaders who produce excellent content for your blog. It will fabricate their crowd and your traffic as long as the substance gives value(Open Connection in new window). Effective content marketing strategies utilize various user-generated sources to expand online communities while minimizing financial investment.
3. Mint’s approach demonstrates that it can stand out in a crowd through well-executed online marketing strategies. However, it is daunting for any new startup to enter the crowded personal finance niche—or any popular niche.
Even though Mint was relatively unknown among its more well-known predecessors, the company committed to a digital strategy by publishing hundreds of high-quality content pieces, including informative blog posts and viral, attention-grabbing infographics (such as A Dude’s Guide to Not Going Broke During Wedding Season(Open Link in new window))) to grow their business. The tool gained a large online following due to Mint’s digital marketing efforts before being sold to Intuit for a staggering $170 million.
Neil Patel talked about why he spends up to $30,000 on content and gives it away for free in a podcast on Growth Everywhere (Open Link in a new window).
The Lesson: Mint Spending a lot of time and money on content marketing is common, but putting in the time and effort to produce high-quality content (Open Link in new window) can quickly attract a lot of attention from the market.
4. Shaving at Dollar Shave Club is the definition of a monotonous routine. If you answered “of course,” you have undoubtedly not seen the now-famous launch video for Dollar Shave Club (Open Link in a new window). DSC tossed out the idea of DSC’s drab, neat industry window.
This business has more than one million subscribers, its promotional video has been viewed more than 24 million times, and Unilever recently bought it for $1 billion. Dollar Shave Club continued to post amusing content during their rapid expansion, such as “Is It Bad to Pluck Nose Hairs with My Fingers?” and “Do I Have to Wash My Hands After I Go to the Bathroom?” These folks know how to set free and stand out enough to be noticed.
The Takeaway from Dollar Shave Club: Have fun! Don’t be afraid! DSC doesn’t take itself seriously (or at all, to be honest). The company’s marketing, onboarding, packaging, and social engagement are all lighthearted, silly, and sarcastic. Also, its clients love them for it. They’ve made something as dreary as purchasing razors and shaving funny and engaging and that hangs out to individuals.
5. Wirecutter Affiliate marketing can be a little shady, but it can produce significant results when done correctly and honestly. Since its debut five years ago, The Wirecutter (Open Link in a new window) has established the standard.
They embed a link to purchase the product from a site like Amazon, write reviews for products they adore, and take a cut of each sale. Depending on the product, their reviews involve experts and other interested parties and take anywhere from 20 to 200 hours to complete. But, because they are real, it works.
The Lesson from the Wirecutter: Increase your faith in the real people’s power. Modern consumers frown upon ads, banners, and paid search results. They need real advice from real people. And The Wire cutter delivers exactly that with such sparkling success. They only need to spread the word about their excellent reviews.