When you own a membership site, the most important person in your customer’s life is your loyal member — or rather, the person who owns that member. So how do you keep the love going? The answer might seem simple: just keep adding new features and hooking new features until your future members can’t imagine living their lives without your service. But if you think about it from a broader perspective, the higher the rate of member retention, the better. In this article, we go over 10 ways to boost member retention through text marketing software and increase loyalty at no cost other than some time and effort.
Create a Sense Of Urgency
Membership sites often struggle to keep people engaged because they’re not getting enough traffic. Finding new members takes time and you’ve got to get your content in front of people who are searching for your specific products and services. So you’re constantly promoting your site, driving new leads, and building your list of subscribers. As successful as this strategy is, it’s also important to keep in mind that most people don’t buy during their first month. And if you’re constantly assuming that your members need more content and more leads, then you’re not focusing on retention. Instead, start looking for ways to create a sense of urgency around your business. Offer an exclusive offer. Create a limited-time offer. Advertise the urgency of your product or service.
Provide Exceptional Customer Service
If you want your members to be loyal to your brand, you have to be loyal to them. And when you have a membership site, customers have a right to expect some level of support regardless of what product you’re selling. Whether you have a SaaS product or a physical product, customers rely on you to help them get what they need. If a member is having trouble signing up or signing in to your service, they might leave a review or tweet about it. So, it’s important to maintain a support team that’s ready to answer members’ questions and help them out when they need it.
Keep People Informed About Upcoming Events
If you want members to stick around, you have to make the experience worthwhile. And that experience is only as good as your content. If you constantly provide your members with new and engaging pieces, they’ll stick around for longer. That doesn’t mean you have to write new articles every day. Instead, focus on providing your members with original content. If you have a lot of members who are interested in health and fitness, take the time to write content about diet plans and exercise routines. This is a great way to keep members engaged and interested in your brand.
Utilize Discourse For Forum-Based Discussions
If your membership site is centered around forum-based discussions, then consider turning Discourse into your forum software. There are many reasons why you should choose Discourse as your forum software, and one of them is that it’s built to handle both non-business-centered forums and business-centered forums. For example, if you have a yoga class with a lot of members who are also interested in health, then create a forum for yoga-based discussions. At the same time, create a business forum that’s focused on boosting member retention.
Offer Exclusive Deals And Discounts
You might have noticed that most of the ways to boost retention focus on increasing traffic and building your list of subscribers. And that’s because members are more likely to stay with your brand if they have a list of email subscribers. To increase retention, offer exclusive deals, discounts, and freebies. You can host them on your own site, but you can also sign up with a free WordPress plugin like WPSuperHosting.
Provide Value-Added Services For Existing Members
If you have higher-tier members and they’re on your site longer than other members, you might want to keep them around longer. You can offer various perks and services to existing members, such as naming a street after them, offering help with content creation, encouraging them to share your content, and more.
Use Automation To Increase Member Engagement
Engagement is one of the best ways to boost retention, but it’s also one of the most challenging to implement. If you want to boost retention, you want to boost engagement. And the best way to do that is to automate as much as possible. Automation can mean different things for different membership sites, but for the purposes of this article, we’re talking about
1. Sending a welcome email to new members
2. Sending a welcome email to existing members
3. Sending welcome emails that include a welcome offer
4. Drawing attention to your content by showing members content they might be interested in.
As you can see, there are many ways to boost member retention through text marketing software. These include creating exclusive offers, providing exceptional customer service, keeping people informed about upcoming events, utilizing Discourse for forum-based discussions, offering freebies, providing value-added services for existing members, using automation to increase member engagement, and more.
Now that you know how to boost retention through text marketing software, it’s time to take action. You might be asking, how do I boost retention with text marketing? Or how do I boost retention through software? Or how do I boost retention with retention? Fortunately, the answer is simple. First, you’ll want to conduct an assessment to determine what types of members you have. Once you’ve identified the types of members you have, it’s time to find ways to boost retention for each type of member. We hope this article helped you better understand how to boost retention through text marketing software and how you can find ways to boost retention for your membership site.